Trustpilot is completely totally free to use for customers - everyone can just enter and look at what people believe, and leave their own opinion. For business, we have a totally free product and we have actually a paid product. Totally free, any organisation can invite its customers to leave an evaluation, companies can respond to the reviews and they can gain from what their clients think about them. For the paid services, we permit companies to show the evaluations on their website where they can ideally use them to win more organisation. Business can automate a lot of manual processes - that saves them costs, and after that finally we're using them more sophisticated insights about their customers that they can utilize to take action on and therefore improve their organisation," Peter Mühlmann, Trustpilot Founder and CEO.
#Why did you choose this service model?
" I believe it's very crucial that Trustpilot has a healthy company model so that we can make the best investments, so that we can make it simple for you as a consumer to discover the information that you're trying to find, and so that we can buy staff, in algorithms, in statistics to guarantee that the reviews are authentic. That's the only reason the evaluations work - that is if you as a customer can really trust them," Peter Mühlmann, Trustpilot Creator and CEO.
Being open is in our DNA Trustpilot was created in 2007 as an independent, open platform that sits between business and customers and empowers both by making it possible for partnership.
Research has shown us that individuals desire to share their experiences to make things much better and when it concerns writing reviews, they will not represent censorship or delays. That's why being open is so essential. We encourage all customers who have actually had a current, genuine experience to share it with our community, because we think that open feedback provides real goodadvise value. Customers can make more educated choices when they know what others have actually experienced and companies can enhance and innovate by collaborating with clients and gaining from their feedback.
Genuine reviews in real time icon Genuine evaluations, in real time
We allow anybody to publish a review, which avoids companies from pre-screening or moderating what customers actually check out. This is one of the crucial ways we're various from 'closed' or pay-to-access platforms where business collect evaluations as marketing collateral and can release the reviews they like and 'unpublish' those they do not (either after the fact or by pre-screening).
his is never the case on Trustpilot. We highly believe in the power of being open to everybody and are fighting for a more transparent evaluation industry. We also understand this comes with excellent duty, which is why we're constantly improving our efforts to take on fake evaluations, fraud and abuse.